An agent skill from Incrementic
Three seconds. Then it's on the floor.
Paste a flyer, poster or event graphic into an AI agent and get back what it actually communicated in those three seconds, plus a ranked list of what to fix, hardest problem first.
Take a tab —
That's the squint test. Everything greyed out is what your flyer is competing with. Here's the rest of the read.
Inspection procedure
Performed before any judgment. It's what stops a critique from being a rubric recited at you.
Look once, then write down, before analysing anything, what actually landed. If the headline, the what, and the what-do-I-do-next aren't all in that list, that's the finding, and it outranks everything else.
Blur it. What still reads as a shape? Strong flyers survive: one dominant block, one image, one bright element. If everything greys into an even field, there's no hierarchy.
Judged against where it'll actually be seen. At poster distance, body text under roughly 24 pt is decoration, not information. On a feed, it gets seen at thumbnail size first, so the headline has to survive at about 15% scale.
Flyers fail more often from omission than from ugliness. A named list gets walked, every time.
A flyer can only be judged against its job. The same design that fails as a handbill succeeds as an Instagram post, so it asks where this will be seen before it tells you anything.
Ranked by consequence, not completeness. Three real problems in order beat eleven observations.
Illustrative example — not a real client flyer
COMMUNITY EVENT
Join us for a morning of community spirit on Saturday 14th at 10am, meeting by the car park at the north end of the beach, and please do bring your own gloves as we have a limited supply available on the day.
www.greenfieldcommunitytrust.org.uk
critique.md
The photograph is doing real work and nothing else is. A stranger walking past learns that an organisation exists and that community is involved — not what's happening, or when.
A beach, an organisation logo, and the words “community event”. Not what the event is, not when, not where.
The photograph is well cropped and the horizon sits off-centre, so the eye travels down into the layout rather than off the edge. Keep it — it's the only element earning its space.
End time · whether children can come · accessibility of the meeting point · what happens if it rains
Minimums by viewing distance, from the skill's production reference. A floor, not a target. Thin weights, light-on-dark and low contrast all push them up.
A flyer is where a weak logo gets exposed: reproduced small, printed in one colour, reversed over a photograph. If the mark turns to mush at the size used here, or needs a white box behind it to survive the background, the problem will follow you onto every sign, poster and social post after this one.
When that's what's happening, the critique says so and hands you off rather than trying to fix a logo inside a flyer review.
Run the PPP Logo Test →No install
Works in Claude, ChatGPT, Cursor or anything else that reads an image. Copy it, paste it, then attach your flyer.
Agent skill
Installs critique-my-flyer for Cursor, Claude Code and other
supported agents so it triggers on its own.
npx skills add incrhst/ppp-logo-adviser@critique-my-flyer -y